Project Description

Since 1972, Innerface has helped the worlds leading brands and organizations create better customer experiences through high-quality signage. Michael McWilliams and his team at Innerface Architectural Signage turned to WaddyFletch to completely overhaul the companies website. The new technology we utilized not allowed us to not only build a website that allows for easy updating, we increased organic traffic and search visibility in Google.


Innerface approached us with an out-of-date website with no focused message and a clunky backend. 35 years of history and multiple taglines from the past had to be assessed to nail the Unique Selling Proposition (USP). Our challenge was getting complete buy-in on a focused consistent message and visual look from the C-Suite. Conflicting view points from sales and marketing proved to be challenging to getting everyone on the same page.


The art of simple, clean and highly readable signage lead us to “Experience is Everything” as the the core message. Providing superior wayfinding signage solutions for companies to build a stronger brand and better customer experiences ended up a great go-to-market message for their key customers in healthcare, education, government, church, corporate and senior living.


In February 2020, we launched the new website with updated messaging and look and feel that accurately reflects the companies 35 year history. The WordPress Content Management System (CMS) is updated quarterly and is hosted and maintained on the most secure backend available. The new website is easily maintained by the sales and marketing department at Innerface without having to plug-in WaddyFletch. With the updated website, WaddyFletch will be moving into SEO and lead generation for Innerface.

Environmental Design and Wayfinding Systems

Innerface: Capabilities and Culture

Innerface is one of the most respected signage companies in the USA. Sectors serviced include Healthcare, Education, Government, Churches and Senior Living. Please watch the video to the right or go to the Innerface website to learn more,.

“We could not trust the overhaul of our website to just anyone. As seasoned professionals, John and Keith made sure everything was done right – on time and in budget. Plain and simple, WaddyFletch delivered.”

Michael McWilliams
Senior Vice President
Innerface Architectural Signage

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