Vanderlande, a global logistics automation leader, was primed for major growth in North America. They needed a bold presence at MODEX 2022—an essential industry tradeshow—to highlight their turn-key, full lifecycle solutions for airports and warehouses. The goal: unify and amplify Vanderlande’s voice, showcasing an end-to-end partnership model that addresses complex, next-generation warehousing challenges.

We conducted stakeholder interviews worldwide to craft a North American Messaging Guide, forming the blueprint for MODEX and beyond. Our team designed a high-impact booth in a prime location, produced engaging videos, and developed digital and print ads to build pre-event buzz. Every asset reinforced Vanderlande’s consultative, all-in approach to process automation and logistics

Vanderlande’s return to in-person tradeshows post-COVID surpassed expectations. Visitors were drawn to the dynamic booth, cohesive messaging, and visually compelling materials that showcased expertise and innovation. Lead inquiries surged, reflecting heightened interest in Vanderlande’s holistic solutions. The momentum from MODEX 2022 sparked new partnerships, driving wider recognition and significant business gains across North America.