Why do some companies dominate while others struggle to get traction?

Consultants will tell you there are only three ways to grow a business:

1. Increase the number of customers
2. Increase the average transaction value per customer
3. Increase the number of transactions per customer

This seems simple enough, but the question remains: how do we make this happen?

Many companies answer this question by hiring a marketing agency or a Chief Marketing Officer (who then hires yet another marketing agency). Marketing agencies mean well, but they don’t grow sales because they accept your business “as is” and don’t dig in to what is working and not working. Without a compelling value proposition, brand story, and sales offer, customers simply won’t engage with your company. And without an amazing product, service, and user experience, they won’t come back or refer their friends.

Who Should Attend?

This workshop is for business owners and anyone else that wants to learn how to take their business to the next level.

• Entrepreneurs
• Business Owners
• Marketing Managers
• Sales Reps
• Aspiring Entrepreneurs

Who We Are

Workshop Leaders:

• John Waddy – WaddyFletch CEO
  Expertise: Business Growth and Digital Marketing
• Keith Fletcher – WaddyFletch President
  Expertise: Branding, Messaging, and Positioning

When it comes to branding and marketing, we’ve been there and done that. After owning our own marketing agencies for the last 15 years, we decided to join forces to help companies grow faster and more profitably using a more holistic and strategic approach to growth. We teach business owners, marketers, and leaders why marketing doesn’t always work and what to do about it.

Workshop Agenda

In this workshop, we provide new ideas, systems, processes, and tools to help you set the right priorities and get the right things done to grow your company. We deliver entertaining and educational content that will change how you live, work, and lead. If you are ready to become a better leader and build a stronger company, this workshop is for you.

Questions We Explore

• Business Plan: Where do you want to go?
• Strategy: How will you get there?
• Brand Story: What makes you unique? How do you stand out?
• Brand Identity: What tools do you need connect with prospects?
• Priorities: Where should you focus?
• Execution: Who will do what?
• Resources: How much should you spend?
• Roadblocks: What are your blindspots?
• Return on Investment: Will all this work?

LEADERSHIP

• The Struggle of Entrepreneurship: How mindset drives everything and what to do about it.
• Leader Communication: How to set expectations and hold your team accountable.
• Personal Development: How to continuously improve over time without trying.

BRAND STORY

• Business Strategy: How to decide where to go and how to get there.
• Brand Story: How to transform your business through a valuable brand promise and compelling story.
• Sales Offers: Why your sales offer matters so much and how to make yours more valuable.

LEAD GENERATION

• Filling the Funnel: Why most marketing doesn’t work and what to do about it.
• Business Development: How the best salespeople and networkers get better results.
• Outsourcing: How to outsource key tasks to freelance experts that will grow your business fast.
• Marketing Tools: The toolbox to grow you business and keep things on track.

PRODUCTS & CUSTOMER EXPERIENCE (CX)

• Team Performance: How to connect what you say you do to what you actually do.
• Business Processes: The easy way to get things done the right way every time.
• Accountability Tools: The tools you probably don’t use that will transform how you work.

BUSINESS MANAGEMENT SYSTEM

• Profitable Growth: How to grow your business by optimizing the right things.
• Financial Management: What business owners do wrong and why companies fail.
• Continuous Improvement: How to create a system to work ON your buisiness.
• KPI Dashboards: How to create a scoreboard to track the right numbers and get things done.

BONUS TIME

Stay after the workshop ends and we will be happy to review any website, landing page, sales offer, elevator pitch, Google Ad, Facebook page, or anything else you want us to give you feedback on.

Our Speaking & Workshop Expertise

Here is a short list of some of the places we have spoken before:

• Atlanta Tech Village
• Business Marketing Association
• Entrepreneurs Organization
• New York Gift Show
• Online Marketing Summit
• Search Engine Strategies
• Technology Association of Georgia
• Women’s Economic Development Agency

Our Workshop Guarantee

We know your time is valuable, so if you take 6 hours out of your day to be with us and you don’t think this is one of the best workshops you have ever attended, we will give you your money back.