TurboDry needed to launch its groundbreaking moisture-wicking technology, inspired by nature’s capillary action. CEO Chad Lawrence wanted to showcase how TurboDry transports moisture away from the skin faster than conventional fabrics. The challenge: build a brand from scratch and debut at Outdoor Retailer—the largest global tradeshow serving the outdoor industry—to capture immediate market attention.

Focusing on licensing to major textile players (Nike, Under Armour, Lululemon), we developed the brand identity and marketing under “The next revolution in drying technology.” From logo design and brand guidelines to an explainer video and booth materials, every asset underscored TurboDry’s unique one-way moisture transfer. A custom capillary table became the show-stopping demo centerpiece.

The Outdoor Retailer debut propelled TurboDry into the spotlight, earning it a finalist spot for the 2021 Outdoor Retailer Innovation Award. Our cohesive branding and PR efforts generated significant leads among global apparel giants. Since 2020, WaddyFletch has continued to support TurboDry, driving awareness and adoption of its biomimicry-driven fabric solution across the textile industry.

Rooted in Salesforce expertise, CodeScience saw a gap in the market for Managed Services. ISVs and enterprises struggle with new release updates, security checks, and bug fixes, often needing Tier II/III support but lacking full-time staff. CodeScience aimed to seamlessly integrate into product teams, providing an agile extension to enhance offerings without requiring additional hires.

Collaborating with CodeScience’s leadership, we identified four key sales and marketing targets. We equipped the sales force with phone scripts, battle cards, PowerPoint decks, and newly launched Managed Services website pages. Static and dynamic ads on the 6sense platform gave CodeScience’s revenue team real-time data and visibility, fueling more precise outreach and engagement.

Ready for Dreamforce 2023, the Managed Services division debuted on schedule. Early adopters praised CodeScience’s outside perspective and specialized support. By filling a crucial void—Tier II/III expertise—CodeScience strengthened client relationships and bolstered product performance. This rollout positioned CodeScience as a nimble, indispensable partner throughout the Salesforce ecosystem, driving increased demand and future growth.

Serving multiple markets across diverse cultures and languages had splintered Dornier’s marketing, diluting its global brand image. On the company’s 35th anniversary, Dornier decided to unify and modernize its branding. Our first assignment was to launch a new ED-focused medical device, ARIES, at a major industry event in Madrid, Spain—no small feat given the company’s widespread audience.

We began by engaging Dornier’s key leadership in the USA, Germany, and Singapore, capturing the essence of their history, culture, and vision. From there, we crafted a comprehensive brand guide and roadmap to reinvigorate the global brand—covering everything from new product launches to uniform trade show presence. This solid foundation ensured a consistent message worldwide.

Over three years, we produced more than 100 print pieces, designed six different trade show booths on six continents, and launched a new website in seven languages. Through social media, global distributor partnerships, microsites, and trade shows, we effectively reintroduced Dornier’s refreshed identity. At the initial Madrid event, leads more than doubled from the previous year, with 75% originating from new prospects.

Vanderlande, a global logistics automation leader, was primed for major growth in North America. They needed a bold presence at MODEX 2022—an essential industry tradeshow—to highlight their turn-key, full lifecycle solutions for airports and warehouses. The goal: unify and amplify Vanderlande’s voice, showcasing an end-to-end partnership model that addresses complex, next-generation warehousing challenges.

We conducted stakeholder interviews worldwide to craft a North American Messaging Guide, forming the blueprint for MODEX and beyond. Our team designed a high-impact booth in a prime location, produced engaging videos, and developed digital and print ads to build pre-event buzz. Every asset reinforced Vanderlande’s consultative, all-in approach to process automation and logistics

Vanderlande’s return to in-person tradeshows post-COVID surpassed expectations. Visitors were drawn to the dynamic booth, cohesive messaging, and visually compelling materials that showcased expertise and innovation. Lead inquiries surged, reflecting heightened interest in Vanderlande’s holistic solutions. The momentum from MODEX 2022 sparked new partnerships, driving wider recognition and significant business gains across North America.