Search Engine Optimization
Founded in 1978, The Home Depot, Inc. is the world’s largest home improvement specialty retailer with more than 2,300 retail stores in the United States, Canada, Mexico and China. For three year straight, The Home Depot engaged our team to optimize 100,000 pages on their website and search results increased by 300%.
SEO Methodology
Situation
The Home Depot engaged our team for SEO services. Their website HomeDepot.com had 200,000 e-commerce product pages and they were adding several thousand new product SKUs each week. The challenge was to get all these pages optimized properly using SEO best practices as quickly as possible.
Solution
We optimized over 100,000 high value e-commerce web pages for better organic search rankings over a 3 year period. This included selecting the right keyword phrases, updating page titles, description tags, web page copy, file names, internal page links and more. We started with the highest value, highest margin products and worked our way through the list over many, many months.
Results
As a result of our SEO efforts and the efforts of The Home Depot team, HomeDepot.com’s organic search engine traffic has more than tripled and profits from online sales have increase substantially. Today, Home Depot is the market leader when it comes to Google search engine visibility and rankings for nearly every category of home improvement products.
50% of search queries are 4 words or more.
