In 2021, Fletch received a call from Larry Woodall, the Founder of CES. CES had been treading water at the same revenue for years and Keith was asked to step in as COO & CMO to help take the company to the next level. Operationally, things needed to change. In every way, the company needed to become BizSynced. The biggest concern was finding the right people to do the work. Staffing, technology, branding, messaging, website, sales processes, digital marketing, social media and SEO all needed to be addressed to get CES moving in the right direction.