Our Story Is Really About You

John Waddy and Keith Fletcher met each other working at a small agency back in 1997 where Fletch was Creative Director and Waddy was CFO. As often happens in the agency world, that small agency was swallowed up by a bigger agency (MSLGroup) a couple of years later. We stuck around the new place for a while, but eventually, we both decided to move on and start our own marketing agencies. John started a digital marketing agency in 2001 called TwentySix2 Marketing and Keith launched FLETCH Creative, a firm that focused mainly on brand building and execution in 2008.

Over time, our respective agencies grew to be very successful, but recent changes in the marketing industry caused us to re-think how we operate and how to best serve our clients. Some of those changes included:

Industry Trends

  • The multitude of online channels makes it difficult to rise above all the noise and reach the right customers in the right way.
  • The price of online ads continues to climb as big companies enter the fray of competition and drive costs up with their big budgets.

Client Challenges

  • New agencies pop up every day, as the barriers to entry are low, so clients have no way to separate the good agencies from the bad ones.
  • Most agencies are filled with inexperienced people that are learning on the clients’ dime.

Agency Challenges

  • Office rents, health insurance, and employee benefits are at an all-time high, so agency rates continue to skyrocket.
  • Employee turnover is high because people change jobs frequently in search of new opportunities and more money.

Our Pivot, Your Benefit

Because of all this chaos, in 2018 we decided to merge our two agencies and start WaddyFletch. Our new place is kind of a blend between a branding shop, a marketing agency, and a business growth consultancy.  While most agencies focus on clicks and conversions, we take things a step further and focus on business growth, sales and profits. When you hire WaddyFletch, you get two of the most experienced people in the business doing the work – not some kids learning on your dime. If you are looking for a business partner to help you grow your business, we would love to help.

Two Heads Are Better Than One

Experts with thinning hair and 30+ years of experience.

John Waddy (left brain)

Everyone calls him WADDY

BUSINESS SKILLS
Business Strategy, Online Tools, Financial Analysis, Leadership Coaching, Digital Marketing, Content Marketing, SEO, Paid Search, Social Media, Data Analytics

OTHER GIGS
IBM, MSLGroup, TwentySix2 Marketing

SAMPLE B2B CLIENTS
Americold, Aprio, Elevon, Jackson Healthcare

SAMPLE B2C CLIENTS
AutoTrader, eBay, Home Depot, Ralph Lauren, Rosewood Hotels

ORGANIZATIONS
Entrepreneurs’ Organization, Atlanta Interactive Marketing Association, Druid Hills Golf Club

FAVORITE QUOTE
“You can have anything you want in life if you help enough other people get what they want.” – Zig Ziglar

Keith Fletcher (right brain)

Everyone calls him FLETCH

SKILLS
Unique Selling Proposition (USP) and Ideal Customer Profile (ICP) Development, Messaging, Brand Identity, Logo Development, Graphic Design, Video Production, Website Design

OTHER GIGS
Pringle Dixon Pringle, 
MSLGroup, FLETCH Creative

SAMPLE B2B CLIENTS
AstraZeneca, AT&T, Bard, Dornier MedTech, Equifax, Halyard Health, Philips

SAMPLE B2C CLIENTS
Best Buy, Chevrolet, Coca-Cola, SunTrust

ORGANIZATIONS
Saint Brigid Catholic Church, Mustard Seed Communities

FAVORITE QUOTE
“Simplicity is the ultimate form of sophistication.” – Leonardo Da Vinci

Ready to Move the Needle?

Let’s get the RIGHT things done.

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