Don't Hire Us Because We Think Differently

We are not a marketing agency. We prefer to think of ourselves as Business Growth Architects. Yes, we are experts in branding, messaging, web development and digital marketing, but we are in the business of business growth. We think marketing agencies fail their clients because they dive right into tactics, like web design and paid search ads, without addressing the big picture first. 

We know from experience that great companies achieve growth and success by solving customer problems, adding more value than the competition, and by delivering on their brand promise. Building a new website and running a few Google Ads will not transform your business or change your bottom line. We believe that business growth and profitability come from strategic thinking, competitive differentiation, and from adding more value. If you do the same thing everyone else does, nothing will change.

At WaddyFletch, we do more than market your business – we transform and grow it. And, we try to have some fun along the way.

Step 1:
Business Growth Assessment

We begin every client engagement with a confidential “look under the hood” of your business so we can get a holistic view of how things work and what your customers need most. Together we figure out what’s working and not working in your business so we can get the right things done and drive growth. Our in-depth business assessment is based on our own business growth framework, called The 6 Ps, which provides a blueprint for our clients to get from where they are now to where they want to go.

In the end, we help clients:

• Clarify and refine their business strategy and brand story
• Specify business goals, objectives, and KPI scoreboards
• Identify the key decisions and winning moves that will change the game
• Identify the critical growth projects that will drive sales and profits

Step 2:
Set Priorities & Action Plan

Following the in-depth business assessment, your priorities and action plan become our focus:

• Define goals and priorities
• Define the scope of work and deliverables for all critical projects
• Create an action plan that outlines what needs to be done, when and by whom

Step 3:
Execute Your Growth Plan

Finally, our system of quarterly sprints helps ensure we to get the most important things done:

• Delegate tasks to the right people (to us, to our team of partners or to your team)
• Manage deadlines and results (using an online project management system)
• Leverage digital tools to create efficiency and team accountability
• Measure progress using leading and lagging KPI scoreboards