Increase Sales & Grow Your Business
We are not a marketing agency – we are Business Growth Architects. We believe great companies achieve growth and success by adding more value than the competition. We offer a more holistic approach to transform all areas of your business. We start by “popping the hood” on your business and then get the right things done with the right people – efficiently and cost-effectively. We do more than market your business – we transform and grow it. And, since life is short, we have fun along the way.
Where Everything Begins
If you will allow us to take a confidential “look under the hood” of your business, we can get a holistic view of how things work and help you identify the key issues that need to be addressed.
Step 1: Business Growth Assessment
This system helps companies figure out what’s working and not working in their business so they can focus and get the right things done. We begin every engagement with an in-depth business assessment designed to:
- Clarify and refine the business strategy and brand story
- Identify the key decisions and winning moves that will change the game
- Identify the critical growth projects that will drive sales and profits
- Specify business goals, objectives, and KPI scoreboards
The 6 P’s of Business Growth
Positioning
How You Differentiate YourselfIdeal Customer, Competitive Differentiation, Brand Promise
Pitch
How You Persuade ProspectsBrand Story, Pricing, Key Differentiators, Sales Offers
Platform
How You Connect With CustomersWebsite, Lead Magnets, Blog, Videos, Sales Decks, Email Templates
Promotions
How You Generate LeadsSEO, Paid Ads, Sales People, Trade Shows, Networking
Processes
How You Serve CustomersTools, Checklists, Rituals, Quarterly Meetings, KPI Scoreboards
Profits
How You Make MoneyGrowth Strategy, Culture, Business Plan, Financial Forecast
Step 2: Set Priorities and Create Your Action Plan
Following the in-depth business assessment, your priorities and action plan become our focus:
- Define your business goals and priorities
- Create an action plan that outlines what needs to be done, when and by whom
- Define the scope of work and deliverables for all critical projects
Hold Everyone Accountable
Step 3: Execute Your Growth Plan
Finally, our system of quarterly sprints to get the most important things done takes over:
- Delegate tasks to the right people (to us, to our team of partners or to your team)
- Manage deadlines and results (using an online project management system)
- Leverage digital tools to create efficiency and team accountability
- Measure progress using leading and lagging KPI scoreboards
Our Secret Sauce
What’s In It For You
If We Don’t Deliver, You Don’t Pay
We’re so confident we can grow your business, we guarantee it. If we don’t meet your expectations when the business assessment is complete, we’ll eat the second half of your bill.
Pretty daring, right? Not when you know what you’re doing. We won’t hand you off to a less experienced team to run up the meter and then disappear.
At WaddyFletch, the two of us – Keith and John – will be spearheading the execution and delivery of all business growth projects. You get the best thinkers, writers, designers, data analysts and more, all working on YOUR business to meet YOUR goals – without the high agency overhead.
Ready to Move the Needle?
Let’s get the RIGHT things done.