A Holistic Approach

Marketing agencies want to help you succeed, but that’s not always what they do. Call any marketing agency and ask them to redesign your website or set up a paid search campaign and that’s exactly what they will do. But that’s the problem. They happily dive right into tactics, and rarely do the work that’s required to move the needle for your business.

Our approach to business growth focuses on the entire customer journey from beginning to end with the goal in mind – growing profits.

Business Growth Strategy & Lead Generation

Analysis

36,000-Foot View

Analyze what’s working and not working in your business.

Lead Generation

Analyze how your business attains and retains new customers.

Financial Results

Analyze sales and profits driven by marketing investments.

Customer Experience

Ensure your business delivers on its brand promise to customers.

Brand Story

Ideal Client Profile

Identify the customers you serve best and how to reach them.

Market Position

Clarify your elevator pitch and Unique Selling Proposition (USP).

Message Consistency

Communicate clearly using the same message and visual identity.

Sales Offers

Create creative and compelling ways to entice people and turn them into raving fans.

Action Plan

Define Goals

Decide where you want to go and how you will get there.

Set Priorities

Decide what must be done first and what goes in the parking lot for later.

Assign Resources

Decide how to invest time, money and energy most efficiently.

Measure Results

Keep track of the leading and lagging KPIs and adjust accordingly.

Website And Other Marketing Tactics

Content Marketing

Social Media Ads

Paid Search Ads

Display Advertising

Blog Writing

Video Production

Print Collateral

Sales Decks

Team Structure

The fact is, once you hire a marketing agency, you are locked into fixed talent from the top down. Because John and Keith have been around the block a time or two, they have developed relationships with the most talented people who work quickly and efficiently. We source and manage the experts you need in order to grow your company.

Fixed Top-Down Agency Structure

WaddyFletch Structure

If We Don’t Deliver,
You Don’t Pay

We’re so confident we can grow your business, we guarantee it. If we don’t meet your expectations when the business assessment is complete, we’ll eat the second half of your bill.

Pretty daring, right? Not when you know what you’re doing. At WaddyFletch, the two of us – Keith and John – will be spearheading the execution and delivery of all business growth projects. You get the best thinkers, writers, designers, data analysts and more, all working on YOUR business to meet YOUR goals – without the high agency overhead.

Ready to Move the Needle?

Let’s get the RIGHT things done.

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FREE ASSESSMENT