When it comes to lead generation strategies, there is not a one-size fits all solution for every business. Marketing is a complex process of continually evaluating who your target audience is, what they need, where they spend their time, how you can reach them, and what it will take to convert them into happy, paying customers or clients. And you also have to keep an eye on your bottom line and ensure that you get a return on investment from everything you do.
Marketing is a marathon, not a sprint. To compete and win the race online, you must connect with potential customers throughout the sales funnel and give them the information they need, when they need it. The challenge is that there are dozens of online channels and numerous technologies to choose from, so you need an expert that knows the digital marketing landscape inside and out.
At WaddyFletch, we help clients figure out which online marketing channels deliver the right customers, generate the most sales, and provide the highest return on investment. Since 2001, we have helped over 500 companies effectively market their B2B and B2C businesses online.