A Marathon, Not A Race
When it comes to lead generation strategies, there is not a one-size fits all solution for every business. Marketing is a complex process of continually evaluating who your target audience is, what they need, where they spend their time, how you can reach them, and what it will take to convert them into happy, paying customers or clients. And you also have to keep an eye on your bottom line and ensure that you get a return on investment from everything you do.
Marketing is a marathon, not a sprint. To compete and win the race online, you have to connect with potential customers throughout the sales funnel and give them the information they need, when they need it. The challenge is that there are dozens of online channels and an abundance of technologies to choose from, so you need an expert that knows the digital marketing landscape inside and out.
At WaddyFletch, we help clients figure out which online marketing channels deliver the right customers, generate the most sales, and provide the highest return on investment. Since 2001, we have helped over 500 companies effectively market their B2B and B2C businesses online.
Digital Marketing Services
SEO Case Study
We have been doing search engine optimization (SEO) work for large and small companies since 2001.
Back in the day, SEO was all about choosing the right page titles and tags, but things have changed. Today, the three key elements for SEO are Onsite SEO (content and usability), Offsite SEO (links and authority), and Technical SEO (site speed and more). The bottom line is that Google favors high-quality websites with unique and valuable content that load quickly and provide a good user experience. The key to success is writing great content with a little SEO expertise mixed in.
“Using visual content like videos on landing pages can improve conversions by 86%.”
Google Ads Case Study
The Google Ads platform remains one of the best ways to drive qualified visitors to your website, but you have to be careful. You must track sales conversions and measure your return on investment to get the most from this online marketing channel.
At WaddyFletch, we have been doing paid search for more than two decades and we have managed thousands for Google Ads campaigns. We can make Google Ads work for you.