Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.

Your Brand: Your Most Valuable Asset

A brand is the sum of how a business is perceived by those who experience it—including customers/clients, employees, investors, the media, and more. Branding is the process of shaping these perceptions into a consistent and recognizable feeling that your business evokes. And whether you know it or not, your brand is one of your business’s most valuable assets.

In today’s world, people make buying decisions by doing their own research online. A great brand can make all the difference when a prospective client checks out your website and decides who to do business with. This is why your brand matters!

For over 30 years, the WaddyFletch team has created new brands and refreshed existing brands for companies of all sizes from start-ups and small businesses to mid-market and Fortune 500 companies. Let’s Get Started!

Branding Process Deliverables

Branding Case Studies


WaddyFletch helped launch a new fabric technology that’s revolutionizing the textile industry.

Vios | Rockefeller

WaddyFletch created a brand that merged Vios Advisors with one of the most storied names in finance.


In commercial appraisals, CES is the gold standard. After we came on board, profits more than doubled.

Dornier MedTech

Fletch completely rebuilt the Dornier MedTech brand that unified a global medical device company.

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