Dornier MedTech, headquartered in Munich, Germany, is a medical device company known for its pioneering technologies and revolutionary therapies in urology. Thanks to its deep rooted spirit of entrepreneurship, excellence and innovation, Dornier thrives while developing some of the highest quality urology products on the market today.
As one of the original founders of the Urology Care Foundation (formerly known as the American Foundation for Urologic Diseases), Dornier works closely with physicians, healthcare providers and research groups to ensure their products have the highest level of medical and scientific efficacy.
When it comes to urology, Dornier is leading technology and improving life all across the globe.
Deliverables
Brand Guide
Product Launches
Trade Show Design
7 Language Website
Ad & Sales Support
Situation
With the challenges of multiple markets, cultures and languages, the company’s marketing had become unwieldy and unfocused. To mark the 35th anniversary, Dornier decided it was time to update and unify the companies global brand image. To begin, we were hired to launch a new product in Madrid, Spain called ARIES, a new medical device focused on correcting Erectile Dysfunction (ED).
Solution
Knowing our success depended on getting engagement from people across the globe, we started by working with executives in the USA, Germany and Singapore to help us understand the company’s unique history, culture and goals. We then translated it all into building a brand guide and roadmap for reinvigorating the company and launching new products.
Result
Over 3 years, we produced over 100 pieces of print collateral and designed 6 different tradeshow booths on 6 different continents for the new brand and multiple product launches. We also launched a new website in seven languages and promoted through social media, global distributor partners, meetings, microsites and tradeshows. At our first tradeshow in Madrid, Span, leads more than doubled over the previous year, and 75% were from new customers.
Aries ED Microsite
Dornier Aries is a revolutionary new product designed for non-invasive, non-pharmacological treatment of vasculogenic ED. This breakthrough treatment, brings long lasting improvement to erectile function and sexual health – without pain or medication. Dornier Aries proprietary smart focused technology makes it easy to improve blood flow, enable patients to gain the freedom to pursue their desires.
Madrid Sizzle Reel
EAU’s Annual Congress is Europe’s largest annual event showcasing the latest and the most relevant science in the urological field. More than 13,000 medical experts are expected to attend EAU every year. The congress presents the latest in science and education in various formats to suit the needs of all participants, including challenging state-of-the-art lectures, fascinating HD video surgery sessions and the latest cutting-edge medical devices.