Vanderlande is headquartered in Veghel, Netherlands and a global market leader for value-added logistic process automation at airports, and in the parcel market. They are also a leading supplier of process automation solutions for warehouses. Vanderlande offers customers consultative, turn-key, full lifecycle solutions for the myriad of challenges for next generation warehousing.


Research & Interviews

NA Messaging Guide

Trade Show Graphics

Trade Show Video

Print & Digital Ads


Vanderlande realized they were at a crucial juncture in its history and were standing on the threshold of enormous opportunity in North America. Vanderlande’s Senior Leadership Team turned to WaddyFletch to build a voice that communicated clearly and boldly the truths about its people and solutions. The platform for launching was MODEX 2022, in Atlanta, GA.


Our collaboration began with in-depth interviews with Vanderlande’s key stakeholders worldwide, gaining insights into their unique value propositions and goals. We leveraged this valuable input to develop the Vanderlande North American Messaging Guide. This guide became the foundation for crafting Vanderlande’s messaging strategy for MODEX 2022 and beyond. For the trade show, WaddyFletch handled every aspect of the presentation, from designing the massive exhibition booth in a prime location, to producing engaging videos that highlighted Vanderlande’s consultative, turn-key, full lifecycle solutions. We also managed and produced all of the digital and print ads leading up to the event.


Vanderlande’s venture back into the trade show space after Covid yielded remarkable results. Vanderlande’s presence was not only felt but also celebrated during the event. The carefully crafted messaging and engaging visuals effectively communicated the company’s expertise, especially in airports and warehouses. The trade show proved to be a massive success for Vanderlande, as it garnered increased attention from attendees and industry peers.  All of the graphics, videos, and promotional materials not only captivated the audience but also led to a higher level of engagement and interest in Vanderlande’s solutions. In the aftermath of MODEX 2022, Vanderlande saw a substantial increase in inquiries and leads, ultimately translating into enhanced business opportunities.


MODEX is a tradeshow that brings together the entire supply chain exosystem to showcase solutions for leading manufacturing and supply chain suppliers.

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