Our collaboration began with in-depth interviews with Vanderlande’s key stakeholders worldwide, gaining insights into their unique value propositions and goals. We leveraged this valuable input to develop the Vanderlande North American Messaging Guide. This guide became the foundation for crafting Vanderlande’s messaging strategy for MODEX 2022 and beyond. For the trade show, WaddyFletch handled every aspect of the presentation, from designing the massive exhibition booth in a prime location, to producing engaging videos that highlighted Vanderlande’s consultative, turn-key, full lifecycle solutions. We also managed and produced all of the digital and print ads leading up to the event.