Social Media Guidelines

Remember to be professional and don’t post anything misleading, fraudulent, obscene, threatening, hateful, defamatory, discriminatory, or illegal.
When posting curated content (from others), make sure it’s relevant to your niche and relevant to your audience.
When posting images, be sure we have the right to use the images. If you need free images, try https://pixabay.com/.
The best time to post on most channels is in the morning Tuesday to Thursday.
Speak in first person and keep our brand tone of voice in mind.
Respond to comments quickly and honestly.
Give credit where credit is due.
Be nice and be helpful.
Do not post confidential or proprietary content.
Use relevant hashtags when possible.

Posting Strategy

If you publish 10 posts per week then:
- 5 (50%) should be content from others that is relevant to your audience.
- 3 (30%) should be content from you that is relevant to your audience but not sales focused.
- 2 (20%) should be personal, fun content that helps humanise your brand.

Accounts We Follow

Accounts We Follow